The transformative intersection of professional sports and philanthropy with Joanne Pasternack, President at Oliver Rose. This high-speed interview starts with Joanne’s personal journey highlighting the power of sports. Her work with athletes and nonprofits challenges the one-size-fits-all view of athlete involvement in philanthropy, advocating for strategic, authentic engagements between athletes and causes. Her efforts with 'Athletes Voices' and emphasis on athlete activism showcases the evolving landscape of sports figures as influencers for nonprofit missions and social change. Watch, as Joanne outlines collaborative partnerships between athletes, nonprofits, and corporate sponsors, stressing the value of alignment and mutual appreciation. She highlights the significance of authenticity, stating, "Athletes definitely got more involved... they felt more comfortable about being vocal about the things they cared most about." Underscoring the importance of collaborative partnerships, advocating for inclusive approaches that align with the values of all stakeholders, she stresses the need for gratitude and recognition, affirming, "They like to be appreciated and they like to be known for what they're doing."
Through authenticity, strategic matchmaking, and collaboration, her insights reveal the vast potential of athlete influence on meaningful philanthropic endeavors and social impact.
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