The Nonprofit Show
The Nonprofit Show is the daily live video broadcast where our national nonprofit community comes together for problem solving, innovation and reflection. Each day the panel of co-hosts and our guests cover the latest topics with fresh thinking to help you and your nonprofit amplify your social impact and achieve your mission, vision and values. With more than 1,100 episodes our library of learning is there for you and your organization. Learn more . . . https://americannonprofitacademy.com/thenonprofitshow/ Find us on YouTube: https://bit.ly/3A0Dqlw
The Nonprofit Show
Hero, Villain, and Impact: The Essentials of Nonprofit Video Storytelling
This is a roadmap for nonprofits aiming to elevate their storytelling, create more lasting connections with audiences and boost their impact.
You’ll unlock the power of storytelling through video with Kalei Beamon of Lanakila Productions! In this high level learning session, Kalei, a video producer with decades of experience, shares the secrets to impactful video storytelling tailored for nonprofits. Kalei emphasizes that planning is everything, stating, “A great story is based on having an emotional connection.” She outlines strategies for finding the human element in every story—whether it's highlighting a beneficiary, showcasing a volunteer's journey, or spotlighting the community impact.
Kalei also covers the importance of shot variety, from wide shots to intimate close-ups, to keep viewers engaged. “The more specific you can get with a story, the more memorable it becomes,” she says, stressing the role of details in forging emotional connections. For nonprofits, video is not a one-shot wonder; it’s a versatile tool. Kalei explains how-to leverage footage for year-end sizzle reels, PSAs, and even long-form fundraising campaigns.
Host Julia Patrick describes some of the challenges nonprofits face, like making guests feel comfortable on camera. Kalei’s approach? Build trust and reassure them: “We’ll edit it to highlight your best self,” she promises.
If you’ve been struggling with the quality of your video work, pay close attention to Kalei’s words of wisdom. Learn more about Kalei: https://VideoStorytellingForNonprofits.com
#VideoStorytelling #Nonprofitmarketing #StorytellingTips
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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT
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