Finding Nonprofit Success in 2025: People, Progress, and Partnerships

Wendy F. Adams, CFRE, and CEO of Cultivate for Good, explores the dynamics of leadership, workforce retention, and strategic collaboration in the nonprofit sector. Wendy, a trusted thought leader, shares a compelling vision for the future, detailing the urgency of prioritizing people as the driving force behind mission success.

This lively conversation, hosted by Julia Patrick, opens with a stark reality: the nonprofit sector is facing a 19% turnover rate, a costly and often underestimated challenge. Wendy outlines the financial and organizational impact of constant talent churn, urging leaders to shift from a reactive to a proactive mindset. By investing in career development, fostering open dialogue, and ensuring employees feel valued beyond their paychecks, organizations can improve their retention and stability.

Julia and Wendy shift to a critical issue: the traditional “sink or swim” mentality that has long dominated workplace culture. Wendy powerfully refutes this outdated notion, saying that the well-being of nonprofit professionals “is not a luxury—it is a necessity. The workforce has changed, and organizations must evolve with it by embracing a culture of support, development, and inclusion.”

Another key topic during their chat is the necessity of strategic collaboration in an era where funding is more competitive than ever. Funders are no longer simply backing well-intentioned initiatives; they are seeking sustainable impact. Wendy points out that nonprofits must shift from competition to collaboration, aligning their individual efforts with like-minded organizations to amplify their reach and effectiveness.

The conversation also touches on leadership succession planning, a topic many organizations hesitate to address until it's too late. With many sector leaders preparing to retire, Wendy talks about the value of grooming the next generation of leaders to ensure continuity and mission sustainability. By embedding career growth planning into organizational strategy, NPO’s can cultivate a pipeline of future leaders ready to carry the mission forward.

Julia and Wendy wrap up this discussion with an inspiring call to action: it’s time for nonprofit leaders to rethink their approach to people, progress, and partnerships. With a commitment to investing in talent, fostering a culture of well-being, and embracing collaboration, everyone in the sector can navigate the challenges ahead and thrive.

 #NonprofitLeadership #WorkforceRetention #StrategicCollaboration

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