The Nonprofit Show
The Nonprofit Show is the daily live video broadcast where our national nonprofit community comes together for problem solving, innovation and reflection. Each day the panel of co-hosts and our guests cover the latest topics with fresh thinking to help you and your nonprofit amplify your social impact and achieve your mission, vision and values. With more than 1,100 episodes our library of learning is there for you and your organization. Learn more . . . https://americannonprofitacademy.com/thenonprofitshow/ Find us on YouTube: https://bit.ly/3A0Dqlw
The Nonprofit Show
Lucky Charms Meet Charity Charms: Nonprofit Cause Selling
Ever wonder what happens when creativity, heart, and savvy branding come together? Julia ‘Patrick’ and Kay ‘McDonald’ team up on Saint Patrick’s Day to deliver a spirited exploration of nonprofit cause marketing, shining a spotlight on the sparkling world of Charity Charms. As Julia quips, "What do you get when you have a McDonald and a Patrick coming together on Saint Patrick's Day? This is gonna be a barn burner!" True to her words, this conversation will ignite a spark of inspiration for you.
Kay McDonald, founder and CEO of Charity Charms, ‘charmingly’ explains her innovative approach: turning nonprofit logos into wearable stories that connect supporters, nonprofits, and businesses. She highlights, "We encourage the charity to align with a corporation to underwrite their program," demonstrating the mutual benefits of purposeful collaboration. Julia adds, "As a business owner, we're always looking for ways we can align ourselves to things we believe in."
From binary bracelets teaching STEM to young girls with the Dottie Rose Foundation, to empowering domestic violence survivors alongside Arizona Facial Plastics, Kay’s partnerships prove that branding can be both powerful and purposeful.
Together, Julia and Kay dive into the essentials of strategic alignment, contracts, branding benefits, and the evolving expectation that businesses must contribute meaningfully to social good. Packed with humor, wit, and actionable insights, this session will charm anyone passionate about partnering business with social impact.
#CauseMarketing #NonprofitInnovation #PurposeBranding
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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT
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