The Nonprofit Show
The Nonprofit Show is the daily live video broadcast where our national nonprofit community comes together for problem solving, innovation and reflection. Each day the panel of co-hosts and our guests cover the latest topics with fresh thinking to help you and your nonprofit amplify your social impact and achieve your mission, vision and values. With more than 1,100 episodes our library of learning is there for you and your organization. Learn more . . . https://americannonprofitacademy.com/thenonprofitshow/ Find us on YouTube: https://bit.ly/3A0Dqlw
The Nonprofit Show
Conference Marketing Masterclass For Nonprofits
In this conversation we speak with Marty Bird, Director of Marketing at JMT Consulting, about successful nonprofit conference marketing strategies. Marty reveals insights from 16 years of organizing "Innovate," a premier event bringing together nonprofit finance professionals.
The conversation explores how JMT has strategically evolved its conference over time, leveraging partnerships and innovative marketing to position itself as a thought leader in nonprofit finance. This fast-paced dialog, with host Julia Patrick, provides a robust blueprint for nonprofits seeking to reinvigorate their event strategies post-pandemic.
Emphasizing the importance of networking at in-person conferences, Marty shares, "The networking opportunities are endless...finance professionals can discuss personally with us or with their peers; they don’t feel so alone."
Marty speaks to the significance of careful sponsor selection and the meticulous matching of clients with relevant sponsors, to enhance the experience for everyone involved. He also talks about the value of hiring experienced event planners and staying agile to adapt content to industry changes, saying, "We're giving them permission to talk to one another—to relate—and sometimes that's all it takes with introverted individuals."
If you’re thinking or planning an ‘in-person’ event or conference, you’ll want to pay close attention to Marty’s savvy advice!
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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT
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