Professionalizing Volunteer Leadership: Transforming Nonprofits

What if your volunteer engagement strategy was more than just a nice-to-have? What if it were the heartbeat of your nonprofit’s growth, donor development, and impact? That’s exactly the message Nicole R. Smith, Executive Director of AL!VE (Association of Leaders in Volunteer Engagement), and Allie Acridge, Volunteer Engagement Specialist at The Women’s Community, bring to this energizing conversation.

Nicole, a Certified Volunteer Administrator (CVA), kicks things off by explaining the value of professionalizing volunteer engagement: “Managing volunteers, when done well, is like a conductor overseeing an orchestra.” She urges organizations to treat volunteer engagement as a strategic function that touches every part of the organization, not as an afterthought or disposable tag.

Allie echoes that sentiment through her work with a domestic violence and sexual assault shelter, where volunteer coordination is both delicate and essential. “You come to a point where you need more—and AL!VE is that ‘more,’” she shares. From managing trauma-informed volunteers to maintaining confidentiality and safety, Allie’s day-to-day shows why expertise matters in this field.

The conversation spotlights AL!VE’s broader mission: to empower, educate, and connect volunteer leaders nationwide. Nicole emphasizes how volunteers can—and often do—become donors, board members, and organizational champions. But that transformation requires intentional communication and inclusion from all levels of the organization. “Volunteers who are treated well will become your biggest advocates. They’re better than any marketing campaign you could buy.”

The duo also introduces the AL!VE Impact Awards, which recognize outstanding volunteer engagement leaders across the country. Whether you're nominating someone new to the field or a seasoned pro, these awards celebrate those orchestrating impact behind the scenes—and they're open now.

For those feeling like a “department of one,” Nicole reminds us: “You are not alone. We are your people.” From monthly workshops to a thriving network of peers, AL!VE offers a powerful support system for those championing volunteerism as a profession, not just a task.

Whether you’re in leadership or in the trenches, this episode is a rallying call to elevate volunteer management and treat it as the profession it truly is.

Find us Live daily on YouTube!

Find us Live daily on LinkedIn!

Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show