The Nonprofit Show
The Nonprofit Show is the nation’s daily broadcast for the business side of nonprofits — bringing you practical insights, expert interviews, and real-world strategies to help your organization run smarter, lead stronger, and fund better.
Each weekday, our co-hosts and guests break down the most current topics in fundraising, board governance, leadership, staffing, technology, communications, and financial strategy — giving nonprofit professionals the tools they need to build sustainable, high-performing organizations.
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The Nonprofit Show
The 3-to-6 PM Blueprint That Can Transform a Community
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How can nonprofits build community support for after-school programs while creating measurable value for children, families, funders, and local leaders? JonPaul Reed, founder and executive director of Pure Momentum Group and founder of Athlete University, shares how the hours between 3:00 and 6:00 p.m. can become a powerful platform for youth development and stronger communities.
The school day may end before parents finish working, but JonPaul sees that gap as much more than a supervision problem. It is an opportunity to build work ethic, decision-making, teamwork, leadership, communication skills, and what he calls “monetizable skill sets.”
“We’re either taking advantage of that window or we’re not,” he explains.
JonPaul also examines how youth sports have become increasingly driven by money, exclusivity, and winning. For nonprofit leaders, his warning is clear: programs must remain grounded in access, developmental outcomes, and the needs of young people—not simply the ambitions of adults.
The conversation moves from program philosophy into the business of running and growing a youth-serving nonprofit. JonPaul discusses building parent buy-in, choosing the right time for difficult conversations, maintaining organizational paperwork, meeting with commissioners, submitting proposals, developing municipal relationships, and presenting a program in language decision-makers understand.
His experience also shows why passion alone is not enough. Nonprofits need a defined model, consistent follow-up, credible documentation, accessible leadership, and a message that community partners can quickly understand. As JonPaul advises, “Package your product and package it well, and also get the right person to speak for you.”
For nonprofit executives, program directors, board members, coaches, and community leaders, this episode offers a candid look at how mission, culture, communication, and operational discipline work together to create sustainable youth programs.
Key Takeaways:
* Treat the 3-to-6 p.m. period as a youth-development and workforce-readiness opportunity—not merely a childcare gap.
* Build parent participation through timely, honest communication and shared accountability.
* Define developmental outcomes before allowing competition, revenue, or adult expectations to shape the program.
* Establish tax-exempt status, documentation, proposals, and operating records before approaching major partners.
* Translate personal passion into a clear model that public officials, businesses, and funders can understand.
* Delegate communications and introductions when another team member can position the organization more effectively.
00:00:00 Why the 3-to-6 PM Window Matters
00:02:31 Building Access Through Pure Momentum Group
00:05:49 The Daily Gap Between School and Home
00:07:28 Turning a Youth Development Gap Into a Gateway
00:08:14 Preparing Young People for a Competitive World
00:11:29 Reclaiming the Developmental Purpose of Sports
00:16:14 Building Accountability With Parents and Children
00:19:05 Creating Culture and Organizational Buy-In
00:20:42 How Youth Programs Gain Community Support
00:22:10 Packaging a Mission for Partners and Funders
00:23:28 Documentation, Legitimacy, and Funding Readiness
00:28:23 Leading Through Criticism, Risk, and Resilience
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